Marketing & Customer Analytics

TransOrg provides a comprehensive suite of marketing and customer analytics solutions through advanced quantitative, statistical analytics and big data tools to deploy tailored marketing programs that are centered on fulfilling customer needs while also contributing towards revenues and profitability.

Impact

2Xincrease in response rates to targeted campaigns

30%increase in sales through targeted cross-sell and up-sell campaigns

100%fewer non-targeted standardized offers

50%higher sales from untouched segments

What we do

Customer Segmentation. Segment customers based on demographics, value, purchase and other behaviors to better understand and serve their needs.

Higher Campaign ROIs.Tailor campaigns with the right offer to right customers at the right time and gain improved conversions, customer satisfaction and revenues.

Predictive Attrition Modelling.By predicting customers most likely to attrite you can design and target appropriate retention efforts such as new products or services.

Cross-Sell Modelling.By predicting customers most likely to buy other products and services, you can design and target appropriate cross-sell efforts leading improved customer life time value.

 

Web Analytics

TransOrg’s web analytics solutions provide comprehensive insights on website performance, visitor behaviour and response to emails, natural and paid search advertising, targeted display ads, mobile or own website among others. Companies can capitalize on that information to make informed decisions to drive revenue, conversions and better customer engagement.

Impact

50%cost savings through market mix modeling

 

400%increase in traffic with analytics driven online campaigns

 

15%increase in online conversions

 

100%increase in email registration


What we do

Online Commerce Analytics. Forecast the ROI with the highest level of accuracy across different time horizons – short or long term across large datasets.

Predictive Modelling Capability. Predict the impact of key performance indicators on the expected outcome to obtain the best possible outcome for different combinations of marketing mix.

Simulation Capability. Simulate the real time marketing mix parameters to understand the effect of marketing mix on ROI for various marketing initiatives.

Reporting Capability. Monitor the performance of the Marketing Mix Model.

Text And Sentiment Analytics

IVR transcripts, Twitter & Facebook handles, surveys, blogs, news reports and chat forums are rich sources of customers’ feedbacks, opinions, queries and complaints. In order to refine your product, servicing and marketing strategies it is valuable to understand “who” said “what”, “when”, “where” and “why”.

Our text analytics solutions help you turn unstructured text into structured data so you may understand the context of each conversation, accurately gauge sentiment be it positive or negative and include these trends while performing predictive analysis.

Impact

50%Up to 50% reduction in negative feedback online

$1.5 millionUp to $1.5 million savings by applying text analytics

95%accuracy in content classification

50%More than increase in 

What we do

Speech Tagging. Identify all structural elements of a text including verbs, nouns, adjectives, adverbs, etc.

Named Entity Extraction. Extraction of entities (People, Places, Companies, and Products), key noun phrases, and subject classification.

Theme Sentiment Analysis. Calculating phrase sentiment and applying to a document.

Topic Classification. Classification of topics based on the text using supervised learning algorithms with more than 90% of accuracy.

Social Media Analytics

TransOrg can provide a customized and dynamic dashboard that fetches messages, posts and tweets on real time basis from a variety of online sources such as chat or review forums, Facebook, Twitter, blogs and other social media websites. These dashboards can be customized to display relevant statistics and analysis including deciphering of even slang and colloquial phrases to help you understand what people truly feel about your products and services instead of merely applying rudimentary analytics based on frequency of words or phrases used.

Impact

50%reduction in cost per click

40%increase in revenue and 40% drop in cost per sale through display campaigns

100%increase in average interactions per post

100%increase in followers in Twitter and Facebook

What we do

Social Network Analysis. Understand composition of various social networks online; identify primary influencers and brand advocates within specific social networks.

Online Reputation Management. Better manage critics and emerging threats to your business’ reputation; correctly classify feedback; avert service escalations.
Tailored Online Promotion. Target highly tailored online campaigns and promotions to improve customer satisfaction by analyzing customers’ online and offline behaviors.
Personalized Customer Interaction. Use insights from social media analytics to enhance customer interactions at key touch points such as PR & media, customer service, and merchandising.

 

Mix Market Modelling

Companies use multiple media channels and promotions such as TV, radio, internet, mobile and print advertising as well as price discounts, coupons and bundled offerings. A complex mix of own actions, competitors’ actions, regulatory changes and market events affect a product’s performance. The challenge lies in correctly separating the effects of marketing activities from all the above components.

Impact

60%boost in marketing effectiveness

30%cost savings through market mix modeling

20%improvement in share of wallet with same level of costs

80%improvement in channel contribution to brand awareness

What we do

Forecasting Capability. Forecast the ROI with the highest level of accuracy across different time horizons – short or long term across large datasets.

Predictive Modelling Capability. Predict the impact of key performance indicators on the expected outcome to obtain the best possible outcome for different combinations of marketing mix.
Simulation Capability. Simulate the real time marketing mix parameters to understand the effect of marketing mix on ROI for various marketing initiatives.
Reporting Capability. Monitor the performance of the Mix Market Modelling.
Optimization CapabilityOptimize the different combinations of simulated capabilities to determine what the optimal spend mix should be.