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An Indian national banking partner identified 40k potential affluent customers from our income estimation model’s prediction

About Client

Client is a new-generation Indian bank headquartered in Pune. The bank offers commercial, transactional and electronic banking products and services. As of 31 December 2020, the client has revenue of over 5 Bn USD and has over 1600 branches plus over 2500 ATMs spread across different geographical locations of the country.

Objectives

Our client was seeking an income estimation model that will be used to identify and target the high affluence customers and Hight net-worth individuals (HNIs).

Client also wanted several other predictive models which will be used as a baseline for wealth estimation, share of wallet etc.

Impact and Value added

  • Prospective base of 2k very affluent customers worth more than 5 Crores
  • Nearly 38k high net worth customers (HNIs) worth > 1Crores
  • In-dept understanding of affluent customer behaviour on basis of their income bucket leading to personalized pre-approved loan for customers
  • Address of highly affluent neighbourhoods, a prospective site for customer on-boarding
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