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Identified 40k affluent customers to cross-sell through income estimation model

TransOrg built an income estimation model for a leading consumer bank based on customer 360 approach to identify and target potential affluent customers for cross-sell and up-sell Opportunities.

88%

Accuracy in prediction
of income

~2k

Affluent Customers
worth > $ 1 Mn

~38k

Affluent Customers
worth > $ 500k

Client Objectives

To Build a income estimation model that can serve as appropriate baseline for wealth imputations, specifically for the affluent segment

Approach

Output

  • Prospective base of 2k very affluent customers worth more than $1 Mn.
  • Nearly 38k high net worth customers (HNIs) worth > $ 500k.
  • Wealth Imputations:
    • Customer tiering basis wealth
    • Right product-right customer
Want to learn more about TransOrg’s value proposition, solution methodology and implementation approach?