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Analysed the performance and decline reasons of customers rejected by the bank but boarded in competing organizations.

About Client

Client is an Indian private sector bank headquartered in Mumbai and founded in 1943. It offers services across six verticals: corporate and institutional banking, commercial banking, branch and business banking, retail assets, development banking and financial inclusion, treasury and financial market operations. In August 2020, the company announced that it has raised INR 1566 crore through preferential issue. It was led by Baring Private Equity Asia whereas other investors included ICICI Prudential Life, CDC Group, and local private equity company Gaja Capital.

Objective

The objective was to monitor performance of customers not boarded by the bank using external data provided by Bureau

Impact

  • Identification of segments of potentially well-performing customers and analysis of their decline reasons
  • Monitor the performance of customer with the internal and external variable
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