What is customer 360? Customer 360 is the idea that companies can get a complete view of customers by aggregating data from the various touch p...
In the context of improving the success potential of their business, companies notice massive benefits when they center on customer behavior. Using da...
ROI Driven Promotions Strategies The festive season is always very important to Indian marketeers and consumers and has become even more so in the po...
Overview No customer shares the same quality to be targeted in a similar way. Each of them is unique from a business perspective and if in case...
Promotion Strategies In today’s era, promotions and discount offers a part and parcel of the marketing strategy of any CPG company. Various studies s...
Introduction to Collection Analytics In a banking and financial institution, Collection analytics helps in understanding customer preferences a...
The Artificial Intelligence has been actively gaining prominence over the last five years, with many of the companies actively investing in exploring ...
AI model Since 2020 was year which caused major business transformation in IT & Business Operations and most of the industries has adopted the di...
The AI in emerging market reveals that 85% of all respondents currently use some form of AI to boost speed and efficiency, with 77% saying it is one o...