CPG and Retail Data Analytics

Turn data into insights with advanced analytics and data science solutions

Advanced analytics solutions for consumer goods and retail

Consumer goods and retail industries are facing strong competitive headwinds and technological disruptions, however, they are overcoming the challenges by introducing multiple brands, adopting a direct to consumer (D2C) supply chain and expanding sales channels while endeavoring to delight their customers.

With expertise spanning across retail, customers, marketing, supply chain, distribution, and sales, TransOrg Analytics offers enterprise-grade analytics solutions which provide actionable insights and competitive edge to CPG and retail companies.

Solutions we offer

Market Mix Modelling
Analyze marketing effectiveness at each channel and campaign level to optimize marketing spends.
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Trade Promotions Optimization
Maximize returns on trade promotions, offers and discounts across product categories and variants
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Supply Chain Optimization
Optimize inventory, logistics and distribution for resilient and efficient operations by predicting demand
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Retailer Customer Analytics
Execute personalized retention, acquisition and cross-sell and up-sell campaigns with critical insights on your retailer customer base
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Integrated Dashboards
Get insights on the fly for quick decision making with integrated and interactive dashboards
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We help our clients make strategic decisions resulting in sizable impact

Superior Customer Experience
Build strong customer relationships through customer analytics and personalization for razor sharp customer acquisition, engagement, and retention strategies
Cost Effective
Operations
Cut unnecessary costs associated with inventory, storage, logistics and marketing with efficient supply chain, focused spends and targeted campaigns
Revenue Growth Opportunities
Gain top line lift between three to eight percentage of your gross sales with on-premises or cloud-based fully integrated solutions customized as per your requirements
Business Health
Tracking
Monitor key business drivers with robust measurement frameworks that places your customers in the center and get insights on he fly with AI enabled dashboards

Our Expertise

With data scientists and domain experts in consumer goods and retail industry, TransOrg has vast experience of deploying solutions and uplifting global brands across geographies