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Demand forecasting for a leading FMCG company

About Client

Client is one of India's leading consumer goods companies providing consumer products and services with annual turnover of over 1 Bn USD. With its headquarters in Mumbai, Maharashtra, India, it is present in over 25 countries across Asia and Africa. It owns brands in categories of hair care, skin care, edible oils, health foods, male grooming, and fabric care.

Objectives

Client’s internal demand forecasting was at an accuracy of 70% which resulted in –

  • Stock out of some SKUs during high demand months
  • Excess inventory of SKUs having low demand

Client wanted to build a predictive model to forecast the sales for different SKUs of multiple brands in important ASM areas at retailer level to optimize inventory.

Impact

TransOrg Analytics built a forecasting model with an accuracy of 84% to predict sales and demand which helped our client in improving inventory planning and avoid stock out situations.

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