increase in response rates to targeted campaigns
increase in sales through targeted cross-sell and up-sell campaigns
fewer non-targeted standardized offers
higher sales from untouched segments
Customer Segmentation Segment customers based on demographics, value, purchase and other behaviors to better understand and serve their needs.
Higher Campaign ROI Tailor campaigns with the right offer to right customers at the right time and gain improved conversions, customer satisfaction and revenues.
Predictive Attrition Modelling By predicting customers most likely to attrite you can design and target appropriate retention efforts such as new products or services.
Cross-Sell Modelling By predicting customers most likely to buy other products and services, you can design and target appropriate cross-sell efforts leading improved customer life time value.