boost in marketing effectiveness
cost savings through market mix modeling
improvement in share of wallet with same level of costs
improvement in channel contribution to brand awareness
Forecast the ROI with the highest level of accuracy across different time horizons – short or long term across large datasets.
Predict the impact of key performance indicators on the expected outcome to obtain the best possible outcome for different combinations of marketing mix.
Simulate the real time marketing mix parameters to understand the effect of marketing mix on ROI for various marketing initiatives.
Monitor the performance of the Market Mix Modeling.
Optimize the different combinations of simulated capabilities to determine what the optimal spend mix should be.