Overview

Our client, a multinational food, snacks, and beverages corporation with an annual revenue of over 1 billion dollar and with presence in nearly 150 countries and territories, spends billions of dollars annually in its global marketing and advertising.

Client wanted to analyze its own brands vs. competitors’ price positioning across the top countries in the Middle East region to identify growth opportunities that can help maximize or optimize their shampoo portfolio while retaining volume share.

Solution

TransOrg developed price analysis model to analyzed at a pack size level and compared weighted average prices across different brands

Client can introduce differential pricing across different store formats

Output

  • Identified top 3 brands competing with client based on price and/or pack variants and brand positioning
  • Introduce larger pack sizes as client present in 200 & 400 ML variants whereas competitors in 600+ ML pack sizes as well
  • Nominal price increase without volume share loss in 400 ML size
Want to learn more about TransOrg’s value proposition, solution methodology and implementation approach?

Latest Projects

#dd9933 Untitled

Optimized marketing spend distribution across digital platforms for a NYC based performance branding company

#93d8ed Woman checking the bill when paying at a supermarket

Analyzing the Impact of Net Promoter Score on Customer Spending in a Leading Global Hotel Chain

#d1a540 Young woman using smart phone,Social media concept.

Achieving a 150% Increase in Average Revenue per Customer: Targeted Campaigns for Turnover Uplift in Retail Broking

#d1a540 Personal Loan (1)

Predicting Customer Propensity for Personal Loans at a Leading Fintech Company